• What makes your kid phones “simple” or “less-addictive”?
    • Phones: Our curated phones are intentionally designed with smaller screens and limited apps to help children focus on core functions like calling and texting.
    • Distraction Control: Some models have limited app capabilities or no Wi-Fi to prevent endless scrolling, addictive gaming, and unrestricted internet access.
    • Support from our plans: Start kids with basic Talk & Text plans. When they're ready, and before adding Wi-Fi, gradually add data via the Junior Data Plan to curb constant streaming/scrolling while keeping essentials active.
    • Prioritized Safety: Even at the slowest speeds ('Unplug Data'), device location tracking is always prioritized on kids' data plans. It's about connection without compromise.

    See Kids' Phones & Plans on our home page for more details.

  • Can adults use these simple phones too?

    Yes. Many adults use the BLU Tank Flip or Nokia 2780 as a secondary detox phone, a digital reset device, or a minimalist daily driver. If you'd like to add some spunk feel free to use our Barbie flip phone.

  • How does the automatic speed adjustment work on the kids’ Junior Data plan?

    It's designed to be a gentle guide that starts with slow speeds (slower web browsing while too slow for games or video).The plan includes two speed levels like 'Junior Safety' and 'Junior Basic'.

    With excessive data use, the speed automatically shifts to Junior Basic, a way to naturally stop online use without cutting data completely. This also ensures essential functions like GPS and calls remain active.

  • What can my child do at Junior ‘Safety’ vs. ‘Unplug’ Speeds?
    • Junior Safety: generally allows for smooth basic browsing, but with speeds too slow for any effective streaming or gaming, making them a lot less appealing.
    • Junior Unplug: significantly reduces web access, but is designed so parents always have the data they need to track the phones.
  • How do speed adjustments work for plans for adults? Can I customize the levels?

    Adult plans operate similarly, shifting speeds based on usage. You can also customize the thresholds through the plan you select, to fit your goals.

    And of course, important things like calls, texts, and location tracking always remain active, even at slower speeds.

    See options in our Digital Role Models Hub

  • Why use speed adjustments instead of just cutting off data?

    We believe gentle slowdowns are more supportive than a hard cutoff. With speed management, kids keep their safety features (like location tracking), and families avoid surprise overage fees.

    It also serves as a real-time reminder to be mindful of screen time without completely shutting off service. In short, slowing down data a bit helps everyone stay aware and connected in a caring way.

  • How do I pay for a phone?

    Phones are purchased upfront at checkout. Our most affordable device starts at $60 and our highest-priced device is $120, keeping the entry point accessible without long device commitments.

  • Can I bundle my plan with my child’s?

    Yes! eq makes it easy to manage both your plan and your child’s on one account. You can bundle your child’s plan with yours, giving you a single bill and one dashboard to track usage and settings for the whole family.

  • Do your phones support Wi-Fi?

    Some models do and others purposely don’t. For young kids, we offer phones without Wi-Fi to encourage offline play and focus.

    Phones without Wi-Fi limit access to risky apps and websites. We leave if it to parents to to decide when their child is ready for a phone with Wi-Fi.

  • Do the devices include parental controls?

    We've intentionally chosen simpler devices over complicated parental control software.

    Instead of monitoring apps, our flip phones limit risk by design - no app store, no social media, no algorithmic feeds. When kids are ready for more, our Junior Data plan introduces internet access at speeds that naturally reduce excessive use.

    If you bring your own smartphone on a BYOD plan, you can use the parental controls built into iOS or Android. Our plans pair well with this approach.

  • Will my child still be able to contact me if their data is slowed?

    Yes, absolutely. Even on the slowest settings, essential services like calling, texting and GPS tracking remain fully available. Your child can still reach you, so you both stay connected.

    The speed adjustment only inhibits heavy data activities (like video or social feeds), so communication isn’t blocked. You get peace of mind knowing they can call or text anytime, even as the plan encourages balanced tech use.

  • What is automatic speed management and why is it on plans for adults?

    Automatic speed management is a built-in feature designed to make you more aware of your data use and encourage mindful tech habits. On our plans for adults, you pick a usage goal and the plan automatically shifts speeds as you use data.

    Essential tasks like calls, texts, email and basic browsing always stay available.

    Before any slowdown, you’ll get a text alert so you’re not surprised. This way, speed management gently nudges you towards balance instead of cutting you off.

  • Will the speed management feature for adults stop me from doing important things on my phone?

    Not at all! Important activities like calling, texting, email and basic browsing remain easy to use. Speed management only slows down very heavy data use (like streaming videos or endless social feeds) so those become less appealing, but you’ll still be able to do what you need.

    Plus, we send you a quick text alert before any slowdown, so you stay informed and in control.

  • Is automatic speed management just a trick to offer less for more money?

    Not at all! We’re completely transparent about how our plans work. Speed management is actually part of the value we offer. It’s a proactive wellness tool that most providers don’t include. Our plans are priced affordably, and this feature is included at no extra charge. You’re not paying for less data; you’re getting a tool that helps you and your family build healthier habits, not just data.

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