Great question! At eq, we’re not trying to out-feature the big guys, we’re purposely doing something different.

1. Affordable Essentials: Compared to major carriers, our plans are designed to be ultra-affordable for essential needs. Think $5–$7/month for Talk & Text, or $10 for a starter data plan. Prices that are hard to find.
2. Simplicity: Compared to kids' brands, we’re focused on simplicity and trust. Some parents are tired of watches with clunky control apps or paying high prices for monitoring tools their teens. Some that they quickly learn to work around. eq is built for families who want a simpler and still effective way to stay connected.
3. Gamified Growth Path: But our biggest differentiator? We use a gamified, step-by-step approach. Kids start with just the basics, talk and text, and can gradually earn more features as they show responsibility. Shifting the dynamic from control and sneaking around to open conversations and growing trust as kids are motivated to check in about their phone use to earn extra features. In this way we make it easier for parents to give their children much needed guidance around phone use.

Furthermore you don't need multiple providers for kids and parents but can have both, affordably, under one roof.

We're more than just a phone service; we're a partner in helping your family build a healthier relationship with technology! Unlike other full service providers, we focus on:

• Protecting Childhood: With intentionally simple phones (some without Wi-Fi) designed to reduce distractions.
• Mindful Habits: Using unique plans with automatic speed adjustments to gently guide screen time for both kids and adults.
• Simplicity & Flexibility: Offering one simple, affordable, no-contract solution for not just children but everyone in the family.-
• Empowering Parents: Providing tools to be intentional about phone use and trust-based parenting.

Ready to see how? Explore Our Services.

Your child's well-being is our top priority. We help create safer experiences through:

• Simple Devices: Our curated phones limit access to addictive apps and unrestricted internet. Some models have no Wi-Fi, further reducing online risks.
• Gradual Introduction: Start kids with basic Talk & Text. When they're ready, gradually add data via the Smart Start Plan to curb constant streaming/scrolling while keeping essentials active.
• Prioritized Safety: Even at the slowest speeds ('Safety Speed'), device location tracking is always prioritized on kids' data plans. It's about connection without compromise.

See Kids' Phones & Plans for more details