The simplicity is built into the device and the plan, not bolted on afterward.
The phones themselves. Our flip phones have no app store, no social media, no algorithmic feeds. The friction is intentional. A phone that can only call and text is one a child can’t disappear into.
The data design. When kids move to our Junior Data plan, speeds are set slow enough that maps and messages work and streaming doesn’t. The limit does the work so you don’t have to.
The path. Five stages from talk-and-text to full access, each one earned. The structure teaches habits rather than just restricting access. To learn more about how the phased journey works and why families find it effective, start here: https://eqtelecom.com/about-us/#5step